It’s not even just consumer mindset. Look into any deep dive into their custom tech, it’s insane the engineering dominance they have.
The M series was and still is generations ahead of x86. There is no competition from anyone else.
Their AirPods routinely score the best on noise cancellation performance, battery etc.
The iPad (even though arguably “out of place” platform) is the only tablet device anyone actually uses.
MacBook hardware pre-ram price issues was incredible. My wife has a NEO and I was floored at how much it was like my m4.
They did some pretty good marketing at convincing us they don’t sell our data to third parties. I assume this is still the case.
I’m a long term PC enthusiast, I’m old enough to have played games on dos. I daily drove Linux on gaming laptops and MacBook clones. I have a custom machine running Bazzite for my gaming needs.
In the last couple of years I made serious attempts to switch to Linux from windows for my main development machine but it was pretty unreliable experience across all the distros I tried (fedora was the most stable), so I bit the bullet and bought a Mac mini, the only complaint has been related to thunderbolt and it’s unreliable hubs.
It replaced an i9-14900k and did it with almost no change in performance and it doesn’t sound like I’ve got a leaf blower in my office.
Arguably the platform I’m least happy with is the iPhone. It was at is best 5 years ago and just gets buggier every release.
It’s impossible to not sound like an Apple shill but this has been my experience for 35 years of computing.
It’s not the consumer mindset, other hardware vendors simply aren’t making products at the same level. I have yet to use a trackpad on a non-Apple laptop that feels good to use. Meanwhile, Apple’s laptops have had buttery smooth trackpads for decades. Every time someone tells me laptop X has a great trackpad and I try it, I’m disappointed.
How is it that with decades of opportunity, hardware and software on the PC side have been unable to come together to solve this problem Apple solved so long ago?
Apple can and will make mistakes. They’ve done so in the past and they will do so in the future. The real question is, does the industry have anywhere for those users to go?
I’ve been using Apple computers at home for 23 years. I like the idea of being on a more open platform, but I feel stuck. Not because Apple has me trapped, but because no one else offers a compelling package that seems worth the move. These days, that package has to include mobile in the equation, in addition to the laptop/desktop… and the software that goes with it needs to be up to par as well.
These other companies need to stop releasing dozens of models that technically tick a bunch of boxes and instead actually focus on making something that works really well. Pay attention to the minutiae that no one might be able to articulate, but it can be felt when using it. This extends from the hardware through to the software.
Perhaps, maybe the modular tech future? Framebook is interesting, but that is likely a niche market. If you are interested, I tried to articulate what keeps Apple around specifically here - https://open.substack.com/pub/taikhooms/p/apple-has-the-lowe...
At one point it felt like Google search could never be unseated, then suddenly within six months or so, I barely use it. I'm not saying it's dead yet, nor do I know what Apple's killer will be, but it is hard to see these things coming.
If I had to guess? All of Apple's strengths lie around the domination of the (local) personal computer. Top notch UX, best in class performance etc. AI could make that significantly less important. Who cares about beautiful UX when you only interact via MCP? Who cares about incredible silicon when it's not your hardware and it runs, fast, a thousand miles away?
But more likely, it'll be something else neither of us see coming.
It’s not even just consumer mindset. Look into any deep dive into their custom tech, it’s insane the engineering dominance they have.
The M series was and still is generations ahead of x86. There is no competition from anyone else.
Their AirPods routinely score the best on noise cancellation performance, battery etc.
The iPad (even though arguably “out of place” platform) is the only tablet device anyone actually uses.
MacBook hardware pre-ram price issues was incredible. My wife has a NEO and I was floored at how much it was like my m4.
They did some pretty good marketing at convincing us they don’t sell our data to third parties. I assume this is still the case.
I’m a long term PC enthusiast, I’m old enough to have played games on dos. I daily drove Linux on gaming laptops and MacBook clones. I have a custom machine running Bazzite for my gaming needs.
In the last couple of years I made serious attempts to switch to Linux from windows for my main development machine but it was pretty unreliable experience across all the distros I tried (fedora was the most stable), so I bit the bullet and bought a Mac mini, the only complaint has been related to thunderbolt and it’s unreliable hubs.
It replaced an i9-14900k and did it with almost no change in performance and it doesn’t sound like I’ve got a leaf blower in my office.
Arguably the platform I’m least happy with is the iPhone. It was at is best 5 years ago and just gets buggier every release.
It’s impossible to not sound like an Apple shill but this has been my experience for 35 years of computing.
It’s not the consumer mindset, other hardware vendors simply aren’t making products at the same level. I have yet to use a trackpad on a non-Apple laptop that feels good to use. Meanwhile, Apple’s laptops have had buttery smooth trackpads for decades. Every time someone tells me laptop X has a great trackpad and I try it, I’m disappointed.
How is it that with decades of opportunity, hardware and software on the PC side have been unable to come together to solve this problem Apple solved so long ago?
Apple can and will make mistakes. They’ve done so in the past and they will do so in the future. The real question is, does the industry have anywhere for those users to go?
I’ve been using Apple computers at home for 23 years. I like the idea of being on a more open platform, but I feel stuck. Not because Apple has me trapped, but because no one else offers a compelling package that seems worth the move. These days, that package has to include mobile in the equation, in addition to the laptop/desktop… and the software that goes with it needs to be up to par as well.
These other companies need to stop releasing dozens of models that technically tick a bunch of boxes and instead actually focus on making something that works really well. Pay attention to the minutiae that no one might be able to articulate, but it can be felt when using it. This extends from the hardware through to the software.
Perhaps, maybe the modular tech future? Framebook is interesting, but that is likely a niche market. If you are interested, I tried to articulate what keeps Apple around specifically here - https://open.substack.com/pub/taikhooms/p/apple-has-the-lowe...
Could not agree more.
Can Apple Be Disrputed? Yes, in theory, in part. In practice? Unlikely.
agreed, if your interested I tried to explain it here - https://open.substack.com/pub/taikhooms/p/apple-has-the-lowe...
At one point it felt like Google search could never be unseated, then suddenly within six months or so, I barely use it. I'm not saying it's dead yet, nor do I know what Apple's killer will be, but it is hard to see these things coming.
If I had to guess? All of Apple's strengths lie around the domination of the (local) personal computer. Top notch UX, best in class performance etc. AI could make that significantly less important. Who cares about beautiful UX when you only interact via MCP? Who cares about incredible silicon when it's not your hardware and it runs, fast, a thousand miles away?
But more likely, it'll be something else neither of us see coming.
Yes. A good percentage of Apples revenue comes from stuff like iTunes and App Store. I wrote personal web apps to bypass those on multiple fronts.
If you trapped a billion engineers into a room to outearn Apple, it would collapse overnight. Because Apple shaped the rules 10 years ago.
You are American aren't you ?
No way, Apple is now controlling the ai wave by providing infra