MakeSunsets has raised ~$1.8M from angels + VCs and another ~$133K in Cooling Credit sales over the past 12 months from individuals [1]. These purchases directly fund stratospheric aerosol injection — bringing awareness and cooling the Earth.
We’ve applied to SBIRs, explored DAOs, crowdfunding platforms, and are in conversations with family offices and UHNWI.
Most of our closed deals? They’ve come from Twitter and Substack. The key: talking directly to decision-makers — not committees.
Uh... I feel like pumping more pollution into the atmosphere isn't really the best solution here. I could see funding research into it, to prove its safety and efficacy, but jumping ahead to doing it sounds reckless. It would likely be illegal if the amount weren't so small as to be useless.
Not all particulates are the same. Their site says they're injecting materials that are biodegradable and seed clouds. Such a thing should be fine, but also needs more physical testing.
> I could see funding research into it
If they're on SBIR then it should be pretty small scale.
SBIR == Small Business Innovation Research. Phase I is up to ~$314k and pretty short term. Phase 2 is up to ~2M and a bit longer. I've worked on and won some NASA, DoD, and DARPA and these were usually around $150k and 6mo for Phase I and $750k for 2 years on Phase II (those were STTRs)[0]. So those maximums aren't always being handed out. (The first few Phase I awards I saw for 2025 were $140k and the first Phase II was <$650k)
So yeah, it's not much and they're not going to have a huge impact.
> It would likely be illegal if the amount weren't so small as to be useless.
... What? ...
=> @andyjsong <=
do you have a link to your proposals? I can't seem to find them by searching "make sunsets" or "makesunsets" on the SBIR award site[1]. Even "sunsets" isn't showing up and "sunset" is only showing Sunset Laboratory, Inc. That you?
Or are you just saying you applied and have no award? Good luck, these can be tricky to write but once you get the hang of it it isn't too bad.
[0] They've since bumped the numbers, but not a ton. You can go look at awards on [1] to see actual numbers.
I've worked more than 15 years as a full-time researcher in a philosophy research institute. At least in my area, I highly doubt that any noteworthy amount of "misfit research" should get funding and is worth pursuing. Research is embedded into and needs to be part of the international research culture where many people and many different institutions work on the same topic. In philosophy, this is and has always been mostly within academia. "misfits" are unfortunately often close to "crackpots." There is a myriad of funding opportunities, some of them rather obscure and based on personal projects with a wide range of application conditions and requirements. For example, I know a colleague who once did research in philosophy for the Volkswagen Stiftung, and another one obtained funding from NATO.
Of course, there is research outside of academia in many more practical disciplines like STEM and medical research. But I doubt the situation is very different there. If you're too much of a "misfit" chances are high that your research proposals just aren't good enough. If you have many publications in top journals, you will get funding.
What's more concerning is that for lack of career prospects and job security, mostly those postdocs seem to prevail who are very adapted to the system and those who are extremely persistent and willing to relocate indefinitely. There is too much talent wasted in the second category. I've seen too many good and talented people drop out of the "publish or perish rat race" because they got children or wanted to settle down. These were the opposite of misfits, though.
This is the exact mindset that when used at the level of the grant awarding body causes incremental research to prevail while pushing out outsider thoughts.
Things requiring unorthodox (but not incorrect) combinations of knowledge are met with the kind of skepticism that forgets to be skeptical of its own skepticism.
Things on longer horizons than the short term, corporatized ROI of our research institutions—who are themselves supposed to be less beholden to quick wins at the expense of knowledge generation—leads to a chilling effect on trying anything revolutionary at all.
The outcome is echo chambers, local maxima/minima in research, and promising avenues of research that are underfunded simply because they aren’t popular. Inevitably it also leads to the kind of institutional stagnation that results in p-hacking, and so on.
Philosophy doesn't have any ROI. It lives off critical examination of ideas, which is why research on it has to be done in a vibrant community. In a nutshell, it needs a research topic to be popular enough to stir up some criticisms of it and have enough experts who can evaluate it. Otherwise, that research program is doomed. Without critical evaluation you cannot have research. That requires enough of a critical threshold of people working on the topic and a community.
Generally, science lives off skepticism. Skepticism requires a decent number of skeptics who try to show that you're wrong. That requires your research to be sufficiently popular for others. Without that control, it becomes crackpotery very fast. You've got it the wrong way 'round.
I see. You're focused on philosophy only. My point is about the other areas of academia where you "doubt the situation is different." There, the dynamics I described are real. Either way, there's a certain perspective and bias one has from being inside a system. Telling someone they've got things the "wrong way 'round" risks being biased in the Plato's Cave kind of way.
Maybe don't generalize then? *Especially* on a tech forum?
I'm going to back lemonwaterlime here. The truth of the matter is that even as scientists we aren't very good at predicting what technology or research will be impactful. There's a laundry list of ground breaking research and technologies that have failed to be funded or rejected. This includes mRNA research as well as many Nobel prize winning research. It's so common there's multiple cliches describing the phenomena!
It's pretty simple to see why lemonwaterlime's claim has merit: you can't cause paradigm shifts by maintaining the current paradigm.
I'm sure there's another aspect that you see in your own field: momentum. When winning awards is used as merit for winning more awards then you create a feedback loop that reinforces a narrowing of ideas. This is especially problematic when journals and conferences measure their quality by their rejection rates. One CANNOT determine quality or impact factor via a rejection rate. I left my PhD with a distaste for academia because I cannot fathom how so many researchers evaluate works comparatively and with so little care (as if it is an unproductive task that simply needs to be completed rather than the seriousness it deserves). You can only evaluate a work by its own validity, not by your personal belief if it is more impactful or not than your imagination of the quality of other submissions. It is insane and self-destructive. Reviewers should not be incentivized to reject works, but rather to write meaningful comments to improve works. It's far too easy to criticize a work, and in the current system metareviewers and ACs are biased to scrutinize rejects far less than accepts. I'm sorry, it just isn't working.
Here's all you can do in reviewing. For a grant, paper, or whatever
Objective:
- Contains factual errors
- Contains writing errors
Subjective:
- The validity of the work
- The impact of the work
- Properly communicated to the intended audience
- Contains the appropriate citations
- Is sufficient quality for the prestige of the venue/award
When I review papers I will accept a paper if:
- It is void of *major* factual errors (that I am aware of)
- Is sufficiently communicated that I believe a junior level grad student would be able to replicate (maybe with some effort)
- It is not plagiarized
My beliefs about impact and how incremental the work is only affect how strongly I will accept a work. Regardless of accept or reject I write lengthy reviews, because my job is to help the authors make their paper the best it can be. I've even received reviewer awards at top venues for this, but let's be real, those awards are effectively meaningless.
> Skepticism requires a decent number of skeptics who try to show that you're wrong.
Yes, but this *CANNOT* be done meaningfully through review. It can only be done through replication efforts. Something we not only fail to incentivize in the current ecosystem, but actively discourage. It is absolutely bonkers that we discourage what is fundamentally the cornerstone of science (you are not claiming philosophy is science, are you?). It is also ludicrous that we actively discourage publishing negative results. There's so much time and money wasted in what could be resolved through better communication.
> Generally, science lives off skepticism.
This is incorrect and only encourages the anti-science crowd.
Science lives off of replication and the free exploration of ideas. Will you have failures and fund ideas that turn out to be wrong? Of course! What scientist isn't aware of the extreme difficulty of pushing the frontier of human knowledge? Even in the current system we have an absurdly large amount of fraud and an unacceptable failure rate for replication. The system only encourages these things. While we don't want to encourage futile pursuits, let's be real, if you've made it to the level of a PhD you are quite in tune with the nuances of the field and should have a fairly good intuition of what problems need to be resolved. If you do not, you really should not have been awarded your doctorate.
Our efforts to reduce waste only serves as a modern day cobra effect. I'm sorry, fundamental research is just inherently risky. But when it succeeds it can have profound impacts across the globe. I'd argue that the invention of a single topic has created magnitudes more value (in varying senses of the word) than all our failures combined. Would you not think that alone, Calculus produces trillions of dollars a year in value and aids in saving millions of lives a year? Or take the more recent mRNA results. How many failures, crackpots, and "waste" does this single success offset? Hundreds? Thousands? Millions?
Mind you, Katalin Karikó is one of those "crackpots" you refer to. How many true crackpots are willing to allow in order to ensure such false negatives may succeed? Or inversely, how many high impact falsely labeled crackpots are we willing to sacrifice in order to ensure we do not misallocate funds to the crazies? I'm sure you've thought about countless variations of this question...
Most 'misfit research' is funded by the government through broad training grants or broad departmental level support. Parts of those grants get used to fund early career researchers and students. Most often it is funding mainstream science but sometimes it is used just to keep these people on board. So it isn't about funding any one weird thing, but instead giving people the freedom to explore ideas and develop skills. Even when supported by specific grants, PI will use that money to let students / fellows explore more broadly.
The idea that VCs or DAOs would give a penny for R&D is a sick joke.
> The idea that VCs or DAOs would give a penny for R&D is a sick joke.
Why? The funding required for more fundamental research is significantly lower. The rewards are also significantly higher. Let's be real, academic-like research is usually incredibly cheap.
And if we're looking at industry, it's laughable how much vaporware has received over the past few decades. Remember the Rabbit R1 that got over $30m in VC funding? Or the Humane pin which got over $200m and ended up being acquired for over $100m? How many billions has Magic Leap received? Did Theranos not raise well over a billion? Didn't Segway get over $100m back in 2001?! Or go look at any hype craze for VR, cryptocurrencies, or the current AI.
I'm sorry, you act like there isn't a massively high rate of failure in industry and that these VCs are making much more intelligent funding decisions. But we routinely see companies like Rabbit or Theranos get funded. Companies who no reasonable expert in their respective fields could conclude is anything short of obvious fraud.
I'm not saying there aren't companies and ideas that aren't worth the risks, but I think you don't realize how much your beliefs are based on survivorship bias. This type of investing is inherently high-risk high-reward. Investors, founders, and fanboys are routinely wrong about the level of impact and value something will have even if it is successful and not fraudulent.
The fact of the matter is that we tend to fund hype and charisma. Last I checked, these weren't the primary skills of technological innovators. Last I checked, the stereotype was in the exact opposite direction... Do you really think this is a more successful path?
> instead giving people the freedom to explore ideas and develop skills
This is essentially all you can fund at these stages. Truth is, no one knows the future.
I have found that many areas of human knowledge are massively disorganized. Everything is also siloed; knowledge that could easily apply to other domains is hidden by things like specialized terminology.
I think it is because science is systematic, or step-by-step, and not systemic - lacking a "whole system" point of view. Both perspectives are needed to understand a reality made of systems.
anything that is unlikely to produce papers. anything that is unpalatable to the science status quo (so you could produce papers but you'll get extremely critical reviewers or be relegated to low tier journals). research in any field in which you yourself are not established but you have good reason to believe you can make a mark
For those who want a live example:
MakeSunsets has raised ~$1.8M from angels + VCs and another ~$133K in Cooling Credit sales over the past 12 months from individuals [1]. These purchases directly fund stratospheric aerosol injection — bringing awareness and cooling the Earth.
We’ve applied to SBIRs, explored DAOs, crowdfunding platforms, and are in conversations with family offices and UHNWI.
Most of our closed deals? They’ve come from Twitter and Substack. The key: talking directly to decision-makers — not committees.
[1] Climate dads: https://cdn.shopify.com/s/files/1/0685/0042/2976/files/Make_...
Uh... I feel like pumping more pollution into the atmosphere isn't really the best solution here. I could see funding research into it, to prove its safety and efficacy, but jumping ahead to doing it sounds reckless. It would likely be illegal if the amount weren't so small as to be useless.
Not all particulates are the same. Their site says they're injecting materials that are biodegradable and seed clouds. Such a thing should be fine, but also needs more physical testing.
If they're on SBIR then it should be pretty small scale.SBIR == Small Business Innovation Research. Phase I is up to ~$314k and pretty short term. Phase 2 is up to ~2M and a bit longer. I've worked on and won some NASA, DoD, and DARPA and these were usually around $150k and 6mo for Phase I and $750k for 2 years on Phase II (those were STTRs)[0]. So those maximums aren't always being handed out. (The first few Phase I awards I saw for 2025 were $140k and the first Phase II was <$650k)
So yeah, it's not much and they're not going to have a huge impact.
... What? ... do you have a link to your proposals? I can't seem to find them by searching "make sunsets" or "makesunsets" on the SBIR award site[1]. Even "sunsets" isn't showing up and "sunset" is only showing Sunset Laboratory, Inc. That you?Or are you just saying you applied and have no award? Good luck, these can be tricky to write but once you get the hang of it it isn't too bad.
[0] They've since bumped the numbers, but not a ton. You can go look at awards on [1] to see actual numbers.
[1] https://www.sbir.gov/awards
I actually thought MSFT was pronouned "misfit" and they just spelled it out. Oops.
I've worked more than 15 years as a full-time researcher in a philosophy research institute. At least in my area, I highly doubt that any noteworthy amount of "misfit research" should get funding and is worth pursuing. Research is embedded into and needs to be part of the international research culture where many people and many different institutions work on the same topic. In philosophy, this is and has always been mostly within academia. "misfits" are unfortunately often close to "crackpots." There is a myriad of funding opportunities, some of them rather obscure and based on personal projects with a wide range of application conditions and requirements. For example, I know a colleague who once did research in philosophy for the Volkswagen Stiftung, and another one obtained funding from NATO.
Of course, there is research outside of academia in many more practical disciplines like STEM and medical research. But I doubt the situation is very different there. If you're too much of a "misfit" chances are high that your research proposals just aren't good enough. If you have many publications in top journals, you will get funding.
What's more concerning is that for lack of career prospects and job security, mostly those postdocs seem to prevail who are very adapted to the system and those who are extremely persistent and willing to relocate indefinitely. There is too much talent wasted in the second category. I've seen too many good and talented people drop out of the "publish or perish rat race" because they got children or wanted to settle down. These were the opposite of misfits, though.
This is the exact mindset that when used at the level of the grant awarding body causes incremental research to prevail while pushing out outsider thoughts.
Things requiring unorthodox (but not incorrect) combinations of knowledge are met with the kind of skepticism that forgets to be skeptical of its own skepticism.
Things on longer horizons than the short term, corporatized ROI of our research institutions—who are themselves supposed to be less beholden to quick wins at the expense of knowledge generation—leads to a chilling effect on trying anything revolutionary at all.
The outcome is echo chambers, local maxima/minima in research, and promising avenues of research that are underfunded simply because they aren’t popular. Inevitably it also leads to the kind of institutional stagnation that results in p-hacking, and so on.
Philosophy doesn't have any ROI. It lives off critical examination of ideas, which is why research on it has to be done in a vibrant community. In a nutshell, it needs a research topic to be popular enough to stir up some criticisms of it and have enough experts who can evaluate it. Otherwise, that research program is doomed. Without critical evaluation you cannot have research. That requires enough of a critical threshold of people working on the topic and a community.
Generally, science lives off skepticism. Skepticism requires a decent number of skeptics who try to show that you're wrong. That requires your research to be sufficiently popular for others. Without that control, it becomes crackpotery very fast. You've got it the wrong way 'round.
I see. You're focused on philosophy only. My point is about the other areas of academia where you "doubt the situation is different." There, the dynamics I described are real. Either way, there's a certain perspective and bias one has from being inside a system. Telling someone they've got things the "wrong way 'round" risks being biased in the Plato's Cave kind of way.
I'm going to back lemonwaterlime here. The truth of the matter is that even as scientists we aren't very good at predicting what technology or research will be impactful. There's a laundry list of ground breaking research and technologies that have failed to be funded or rejected. This includes mRNA research as well as many Nobel prize winning research. It's so common there's multiple cliches describing the phenomena!
It's pretty simple to see why lemonwaterlime's claim has merit: you can't cause paradigm shifts by maintaining the current paradigm.
I'm sure there's another aspect that you see in your own field: momentum. When winning awards is used as merit for winning more awards then you create a feedback loop that reinforces a narrowing of ideas. This is especially problematic when journals and conferences measure their quality by their rejection rates. One CANNOT determine quality or impact factor via a rejection rate. I left my PhD with a distaste for academia because I cannot fathom how so many researchers evaluate works comparatively and with so little care (as if it is an unproductive task that simply needs to be completed rather than the seriousness it deserves). You can only evaluate a work by its own validity, not by your personal belief if it is more impactful or not than your imagination of the quality of other submissions. It is insane and self-destructive. Reviewers should not be incentivized to reject works, but rather to write meaningful comments to improve works. It's far too easy to criticize a work, and in the current system metareviewers and ACs are biased to scrutinize rejects far less than accepts. I'm sorry, it just isn't working.
Here's all you can do in reviewing. For a grant, paper, or whatever
When I review papers I will accept a paper if: My beliefs about impact and how incremental the work is only affect how strongly I will accept a work. Regardless of accept or reject I write lengthy reviews, because my job is to help the authors make their paper the best it can be. I've even received reviewer awards at top venues for this, but let's be real, those awards are effectively meaningless. Yes, but this *CANNOT* be done meaningfully through review. It can only be done through replication efforts. Something we not only fail to incentivize in the current ecosystem, but actively discourage. It is absolutely bonkers that we discourage what is fundamentally the cornerstone of science (you are not claiming philosophy is science, are you?). It is also ludicrous that we actively discourage publishing negative results. There's so much time and money wasted in what could be resolved through better communication. This is incorrect and only encourages the anti-science crowd.Science lives off of replication and the free exploration of ideas. Will you have failures and fund ideas that turn out to be wrong? Of course! What scientist isn't aware of the extreme difficulty of pushing the frontier of human knowledge? Even in the current system we have an absurdly large amount of fraud and an unacceptable failure rate for replication. The system only encourages these things. While we don't want to encourage futile pursuits, let's be real, if you've made it to the level of a PhD you are quite in tune with the nuances of the field and should have a fairly good intuition of what problems need to be resolved. If you do not, you really should not have been awarded your doctorate.
Our efforts to reduce waste only serves as a modern day cobra effect. I'm sorry, fundamental research is just inherently risky. But when it succeeds it can have profound impacts across the globe. I'd argue that the invention of a single topic has created magnitudes more value (in varying senses of the word) than all our failures combined. Would you not think that alone, Calculus produces trillions of dollars a year in value and aids in saving millions of lives a year? Or take the more recent mRNA results. How many failures, crackpots, and "waste" does this single success offset? Hundreds? Thousands? Millions?
Mind you, Katalin Karikó is one of those "crackpots" you refer to. How many true crackpots are willing to allow in order to ensure such false negatives may succeed? Or inversely, how many high impact falsely labeled crackpots are we willing to sacrifice in order to ensure we do not misallocate funds to the crazies? I'm sure you've thought about countless variations of this question...
Most 'misfit research' is funded by the government through broad training grants or broad departmental level support. Parts of those grants get used to fund early career researchers and students. Most often it is funding mainstream science but sometimes it is used just to keep these people on board. So it isn't about funding any one weird thing, but instead giving people the freedom to explore ideas and develop skills. Even when supported by specific grants, PI will use that money to let students / fellows explore more broadly.
The idea that VCs or DAOs would give a penny for R&D is a sick joke.
And if we're looking at industry, it's laughable how much vaporware has received over the past few decades. Remember the Rabbit R1 that got over $30m in VC funding? Or the Humane pin which got over $200m and ended up being acquired for over $100m? How many billions has Magic Leap received? Did Theranos not raise well over a billion? Didn't Segway get over $100m back in 2001?! Or go look at any hype craze for VR, cryptocurrencies, or the current AI.
I'm sorry, you act like there isn't a massively high rate of failure in industry and that these VCs are making much more intelligent funding decisions. But we routinely see companies like Rabbit or Theranos get funded. Companies who no reasonable expert in their respective fields could conclude is anything short of obvious fraud.
I'm not saying there aren't companies and ideas that aren't worth the risks, but I think you don't realize how much your beliefs are based on survivorship bias. This type of investing is inherently high-risk high-reward. Investors, founders, and fanboys are routinely wrong about the level of impact and value something will have even if it is successful and not fraudulent.
The fact of the matter is that we tend to fund hype and charisma. Last I checked, these weren't the primary skills of technological innovators. Last I checked, the stereotype was in the exact opposite direction... Do you really think this is a more successful path?
This is essentially all you can fund at these stages. Truth is, no one knows the future.definitionally, no:
> work that is a poor fit for academia
Academia is already a sandbox. What kind of research would fit poorly?
In the article most of the examples of funding sources give their funding to academic labs already.
Discussion about non-governmental sources of funding is fine, but they still almost always funnel back into a lab at a university.
Here's an example of research that I found to be hard to do in academia with details about why: https://news.ycombinator.com/item?id=31154799
Note that I don't think VCs or DAOs would care about this research either as it's not flashy enough.
I have found that many areas of human knowledge are massively disorganized. Everything is also siloed; knowledge that could easily apply to other domains is hidden by things like specialized terminology.
I think it is because science is systematic, or step-by-step, and not systemic - lacking a "whole system" point of view. Both perspectives are needed to understand a reality made of systems.
anything that is unlikely to produce papers. anything that is unpalatable to the science status quo (so you could produce papers but you'll get extremely critical reviewers or be relegated to low tier journals). research in any field in which you yourself are not established but you have good reason to believe you can make a mark