I’m currently in a product role, but I used to lead marketing—and when our new (and very fresh) marketing lead asked for some structure, I realized I’d never actually written down the process I relied on back then.
So I did. This is the full 6-week focus plan I would’ve wanted in my first B2B SaaS marketing job. It's heavy on frameworks, light on fluff, and painfully honest about where we lost time by doing too much too soon.
I’m currently in a product role, but I used to lead marketing—and when our new (and very fresh) marketing lead asked for some structure, I realized I’d never actually written down the process I relied on back then.
So I did. This is the full 6-week focus plan I would’ve wanted in my first B2B SaaS marketing job. It's heavy on frameworks, light on fluff, and painfully honest about where we lost time by doing too much too soon.
Figured it might help others in similar spots.